Company News, New Products

Kanebo To Launch Skin Care Line

Athletia will debut in February 2020.

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By: TOM BRANNA

Editor

With the new year comes a new skin care line from Kanebo Cosmetics, a unit of Kao Corporation. In February, the company will introduce Athletia, a skin care and lifestyle brand in Japan with an international rollout planned for 2021.   Athletia will offer three product ranges: • Tune & Charge, a basic skin care range; • Active & Go, a portable line for “active opportunities;” and • Breathe & Sleep that offers moods and occasions of choic...

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